Tuesday, January 22, 2008

Do T-shirts Work??

Once, I was standing in Home Depot wearing a t-shirt that advertised my screening printing services.

Someone approached me and asked for a quote on t-shirts for a new painting business. I told him the price. He hemmed and hawed and said, "How do I know they'll work?"

The immediate response, "What do you want them to do?" sounds flippant, but it's a logical question. A bunch of screen printed t-shirts can "do" a multitude of things.

  • They can help you and your employees look and feel more professional.
  • They can help clients feel that your company is stable.
  • They can be used as gifts to clients and employees.
  • They can help with your overall company branding.
  • They can simply remind people of what you do.
  • And yes, they can even get you new business. Just ask the guy from Home Depot who bought t-shirts from me because he saw a t-shirt in Home Depot!

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