Where Will Your Clients Be?

Where will your clients be when they need your services?

This is a great question to ask yourself when you're planning a promotion. The answer may help you decide which promotional items will have the greatest impact on your clients or potential clients.

Example one: The most common time to need a mechanic is when you're having car trouble. Good products for a mechanic are items that stay in the car. These might include mileage books, sunshades, or air fresheners.

Example two: The most common time to order pizza for delivery is when you're at home with nothing in the refridgerator. Thus, a fridge magnet makes a great promo for pizza delivery.

Example three: If your typical client tends to sit at a desk all day, the best promo might be a practical desk accessory such as a coaster, a pen caddy, or a calculator.

So start by answering the question, "Where are my clients most likely to be when they need my services?" You'll be one step closer to planning a great promotion!